Services

Your outsourced competitive intelligence department

We continuously monitor your competitors, identify the changes that matter, explain why they matter and tell you exactly how to respond — so you never have to do the research yourself.

The Intelligence Cycle

How raw signal becomes strategy

01 — Collect

AI-assisted systems sweep every public signal your competitors produce: websites, prices, ads, rankings, reviews, social activity and press — continuously, not once a quarter.

02 — Analyse

A human analyst separates noise from signal, verifies every finding and asks the only question that matters: what does this mean for your business?

03 — Recommend

You receive a clear briefing with prioritised recommendations — the risks to defend against, the opportunities to take and the moves to make first.

Monitoring Coverage

Fourteen streams of competitive signal

Everything a member of the public could see — collected, organised and interpreted for you.

Competitor website updates

New pages, changed messaging, redesigns, new landing pages and quiet edits to key commercial pages.

New products & services

Launches, packaging changes, discontinued lines and shifts in what competitors lead with.

Pricing changes

Published rate changes, plan restructures, hidden increases and promotional pricing patterns.

Promotions & discounts

Seasonal offers, bundles, loyalty incentives and the cadence competitors run them on.

Marketing campaigns

Campaign themes, messaging angles, offers and the channels being used to push them.

Paid advertising

Google and social ad activity: keywords targeted, creatives used and spend signals.

SEO rankings

Keyword movements for the terms that drive your enquiries, tracked week by week.

Google search visibility

Local pack presence, Business Profile changes and overall share of search.

Social media activity

Posting frequency, engagement trends, campaign pushes and audience growth.

Customer reviews

New reviews across Google, Trustpilot and industry platforms — with sentiment analysis.

Email marketing

Competitor newsletters and sequences: offers, frequency and positioning.

Industry trends

Regulation, demand shifts and emerging entrants that change your playing field.

Service changes

Guarantees, response times, delivery promises and changes to how competitors serve customers.

Brand positioning

How competitors describe themselves — and where that leaves space for you.

The Deliverable

Every report answers six questions

We don't send spreadsheets, exports or dashboards. We send a briefing you can read in ten minutes and act on the same day.

See a Sample Report
  • What changed

    Every meaningful competitor move in the period, verified by an analyst.

  • Why it matters

    The commercial implications for your business, in plain English.

  • Risks

    Threats to your pipeline, pricing or position — flagged before they land.

  • Opportunities

    Gaps competitors have left open, and how to claim them first.

  • Recommended actions

    Specific, prioritised steps — ranked by impact and effort.

  • Strategic insights

    The longer pattern behind the moves — where your market is heading.

Working With Us

Built to be effortless

48hFrom sign-up to active monitoring of your competitors.
10minAverage time to read a briefing — designed for busy owners and directors.
0Software to install, dashboards to learn or logins to remember.

Next Step

Put your competitors under watch.

Choose your plan and your first intelligence report could be in your inbox this month.

View Plans

Plans from £29/month · No contracts · Cancel anytime