Sample Reports

This is what intelligence looks like

Not a dashboard. Not a spreadsheet. A written briefing that tells you what changed in your market, why it matters and exactly what to do about it.

Rival Analytics Client Briefing
Period1–30 June 2026
Competitors tracked5
Priority findings3

Executive summary

  • Two of your five tracked competitors made significant commercial moves this period.
  • One clear opportunity has opened in review sentiment — we recommend acting within 30 days.

What changed

  • Competitor B cut its lead-generation pricing by 12% and introduced a free onboarding offer.
  • Competitor A launched a Google Ads campaign on 14 high-intent local keywords.
  • Competitor D's review rating fell from 4.6★ to 4.1★ over six weeks — complaints centre on response times.

Why it matters

  • Their discount targets exactly the segment producing 40% of your enquiries, and the timing suggests
  • The ad campaign overlaps 9 of your 14 core keywords, which will raise your cost per click unless
  • Review sentiment indicates a service gap you are well positioned to exploit within the next quarter.

Risks

  • If the discount holds beyond 60 days, expect pressure on renewal conversations in the mid-tier.

Opportunities

  • Competitor D's service complaints map directly onto your strongest operational advantage.

Recommended actions

  • Reposition the guarantee on your homepage and quote landing page before their campaign scales.
  • Launch a comparison page focused on response times, where the gap is largest and most defensible.
  • Hold pricing. Their discount is unsustainable at their cost base — competing on value wins here.
Full analysis reserved for clients

Anatomy of a Briefing

Built for decision-makers, not analysts

Every Rival Analytics report follows the same disciplined structure, so you always know where to look and what to do.

  • Executive summary first

    The whole period in four sentences. If you read nothing else, you're still informed.

  • Findings ranked by impact

    Priority items are flagged, so urgent moves never hide in the detail.

  • Actions, not observations

    Every finding ends with a recommendation you can hand straight to your team.

  • Delivered to your inbox

    PDF by email, on schedule. Forward it, print it, table it at your next meeting.

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Report Cadence

Intelligence on your schedule

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A full-market briefing every month on Local Intel. The steady rhythm that keeps you informed without the noise.

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Reports every two weeks on Professional Intel — tight enough to catch campaigns and price moves while they're still fresh.

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Weekly briefings and priority alerts on Strategic Intel. When something urgent happens, you know within hours, not weeks.

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